Reid’s connection to the Coulee Region started at an early age – he was born in La Crosse and spent his early childhood in Tomah. As for radio, you might say he was born into that, too — His Mom & Dad started sister station Mix 96 from scratch in 1991.

Chelsey attended UW-L and really enjoys the river, bluffs (This truly is God’s Country) and nightlife.

We got married July 2019, and had our first child, a baby boy, in December 2020 and our second, a baby girl, in October 2023!  We love watching sports and also enjoy tossing around a football, boating, campfires, concerts and traveling.

Besides being on the air with music, Reid also calls games for some local sports teams.

We’ll talk to you in the morning!