Christina Aguilera is now selling personal lubricants.
RollingStone reports that as Co-Founder and Chief Brand advisor for Playground, she is working to to help de-stigmatize narratives around female sexuality, while working to “champion the brand’s mission to create an open dialogue around sexual wellness.”
She wrote on Instagram Tuesday (March 28th), “Sex is an essential part of our overall wellness, and @hello.playground is here to remind you that EVERY part of your body, not just your hair or your face, deserves to be pampered.”